About the Position
Every peso invested in paid media must be justified by results. We are looking for a Digital Marketing Analyst who lives by data, understands the acquisition funnel from start to finish, and is not content with just reporting—but with optimizing.
This position will be responsible for managing and optimizing campaigns on platforms like Meta, Google, and other paid media networks, analyzing results, and supporting the Marketing team with conversion-oriented insights.
We are looking for a person with an analytical mindset, experience in payment methods, and a clear focus on measurable results.
What You'll Do
- Manage and optimize paid media campaigns (Meta Ads, Google Ads, TikTok Ads, and similar).
- Analyze acquisition campaign performance and prepare results reports.
- Identify opportunities to improve CPA, ROAS, and conversion metrics.
- Collaborate with Design and Content teams to optimize creatives based on data.
- Support media budget management and ensure efficient spend distribution.
- Configure and maintain tracking pixels, conversions, and campaign tagging.
- Monitor the full acquisition funnel: impression → click → registration → deposit.
- Identify high-performing audiences and opportunity segments for scaling.
What We Are Looking For
- Experience managing paid media campaigns (Meta Ads, Google Ads).
- Analytical mindset and focus on measurable results (CPA, ROAS, conversion).
- Experience with analysis and tracking tools (Google Analytics, Meta Business Manager).
- Ability to interpret data and convert it into optimization recommendations.
- Attention to detail and ability to manage media budgets.
- Interest or experience in iGaming or high-competition digital sectors.
- Basic or intermediate English.
- Professional proficiency in Spanish.
What We Offer
- Competitive salary commensurate with experience and skills.
- Statutory benefits in accordance with Mexican labor law.
- Hybrid model with in-person support two days per week.
- Exposure to high-impact campaigns in one of the most competitive digital sectors.
- Access to real budgets with immediate impact on acquisition results.
- Small team, fast decisions, and real impact from day one.
- Professional development opportunities as the company continues to expand.
