Digital Marketing Analyst

About the position

Every peso invested in paid media must be justified by results. We are looking for a Digital Marketing Analyst who lives in data, understands the acquisition funnel from start to finish, and is not content with reporting—but with optimization.

This position will be responsible for managing and optimizing campaigns on platforms such as Meta, Google, and other paid media networks, analyzing results, and supporting the Marketing team with insights focused on conversion.

We are looking for a person with an analytical mindset, experience in payment systems, and a clear focus on measurable results.

What you will do

• Manage and optimize paid media campaigns (Meta Ads, Google Ads, TikTok Ads, and the like).
• Analyze the performance of acquisition campaigns and prepare performance reports.
• Identify opportunities to improve CPA, ROAS, and conversion metrics.
• Collaborate with the Design and Content teams to optimize creative work based on data.
• Support the management of media budgets and ensure an efficient distribution of spending.
• Configure and maintain tracking pixels, conversions, and campaign tagging.
• Monitor the complete acquisition funnel: print → click → registration → deposit.
• Identify high-performing audiences and opportunity segments for scaling.

What we are looking for

• Experience managing paid media campaigns (Meta Ads, Google Ads).
• Analytical mindset and focus on measurable results (CPA, ROAS, conversion).
• Experience with analytics and tracking tools (Google Analytics, Meta Business Manager).
• The ability to interpret data and convert it into optimization recommendations.
• Attention to detail and ability to manage media budgets.
• Interest or experience in iGaming or highly competitive sectors in the digital sector.
• Basic or intermediate English.
• Professional mastery of Spanish.

What we offer

• Competitive salary based on experience and skills.
• Legal benefits in accordance with Mexican labor legislation.
• Hybrid model with in-person assistance two days a week.
• Exposure to high-impact campaigns in one of the most competitive digital sectors.
• Access to real budgets with immediate impact on acquisition results.
• Small team, quick decisions and real impact from day one.
• Opportunities for professional development as the company continues to expand.