Social Media Manager

About the position

123GO is about to launch in Mexico and we need someone to build our digital presence from scratch. We are looking for a Social Media Manager with a brand vision, a flair for sports content and a desire to position 123GO on the platforms where our customers live.

This position will be responsible for defining the social media strategy, coordinating content production, and ensuring that the brand is present, active, and relevant at every sporting event, campaign, and activation.

We are looking for a creative, strategic and results-oriented person with a passion for sports, digital entertainment and brand building in competitive markets.

What you will do

• Develop and execute the 123GO social media strategy in Mexico.
• Managing the brand's presence on Instagram, TikTok, Facebook, X, and YouTube.
• Plan content calendars aligned with sporting events, marketing campaigns, and brand activations.
• Coordinate the production of visual and written content with the Design and Editorial teams.
• Analyze performance metrics and continuously optimize the strategy.
• Identify trends, key moments, and opportunities for content relevant to the audience.
• Ensure that all content complies with the guidelines of Responsible Gaming and applicable advertising regulations.
• Collaborate with the Community Manager, CRM, and Affiliates to maintain consistent communication.

What we are looking for

• Experience in social media management, content marketing or digital marketing.
• Deep knowledge of the main digital platforms and their algorithms.
• Ability to coordinate the production of content with creative teams.
• Analytical mindset and results-oriented approach.
• Creativity and the ability to react quickly to sporting trends and circumstances.
• Interest in or experience with sports, sports betting, or digital entertainment will be an advantage.
• Professional mastery of Spanish and English.

What we offer

• Competitive salary based on experience and skills.
• Legal benefits in accordance with Mexican labor legislation.
• Hybrid model with in-person assistance two days a week.
• Opportunity to build the digital identity of a new brand from scratch.
• Direct participation in high-impact campaigns, including the FIFA World Cup 2026.
• A collaborative environment where your ideas will have real impact from day one.
• Opportunities for professional development as the company continues to expand.