Director of Marketing

About the position

We are seeking a Director of Marketing to lead the growth, acquisition, and positioning strategy of 123GO in Mexico.

This position will be part of the leadership team of 123GO Mexico and will have a direct impact on the company's growth and development strategy.

This position will be responsible for defining the company's commercial and marketing vision, overseeing acquisition and customer retention initiatives, managing budgets, leading teams, and contributing directly to the sustainable growth of the business.

We are looking for a person with strategic vision, proven leadership, and a solid ability to transform business goals into measurable results.

What you will do

• Define and lead the overall marketing strategy for the Mexican market.
• Designing initiatives aimed at acquiring, retaining, and growing customers.
• Supervise the CRM, Affiliates, Content, Digital Marketing, and future marketing functions areas.
• Managing budgets and ensuring an efficient investment of resources.
• Analyze market trends, consumer behavior, and the activities of competitors.
• Develop and strengthen the positioning of the 123GO brand in Mexico.
• Lead, develop, and expand the marketing team as the company continues to grow.
• Establish performance indicators and evaluate the return on investment of marketing initiatives.
• Present results, analyses and recommendations to the company's management.
• Work closely with Operations, Finance, Product, and other key areas to drive business objectives.

What we are looking for

• Experience leading marketing strategies, growth or customer acquisition.
• Experience managing teams, budgets, and high-impact projects.
• Solid knowledge of digital marketing, CRM, affiliates, content, and acquisition channels.
• The ability to analyze data and make decisions based on information.
• Strategic mindset with a strong focus on results.
• Excellent leadership, communication and negotiation skills.
• Ability to thrive in dynamic and fast-growing environments.
• Professional mastery of Spanish and English.

What we offer

• Highly competitive salary based on experience and professional track record.
• Legal benefits in accordance with Mexican labor legislation.
• Opportunity to lead one of the most important areas of the company since its launch.
• Direct participation in strategic and growth decisions.
• High level of autonomy, responsibility and influence within the organization.
• Exposure to a dynamic and highly competitive industry.
• Opportunities for professional development as the company continues to expand in Mexico and Latin America.